If your website has started to feel outdated or just a little “off,” it might be time for a website refresh. Whether you’re noticing your images no longer reflect your best work, your copy doesn’t speak to your dream clients, or your site is just overdue for some TLC — you’re not alone. A website […]

Wedding Marketing Strategy can feel overwhelming right now, not because you’re doing nothing, but because there are suddenly so many places couples (and corporate clients) can find you… and so many ways they decide whether they trust you. That’s why I was so excited to sit down with Julie Novack, CEO + co-founder of PartySlate, […]

How to attract high-end clients is one of those questions that comes up again and again in conversations with wedding and creative professionals. Usually, it sounds something like this:“I know my work is good.”“I’ve invested in my brand or website.”“But I’m still attracting price-focused inquiries… or I’m not converting the right people.” That’s exactly why […]

If you’re listening to this in January 2026, happy new year. I hope inquiries are rolling in and that you’re feeling that “okay… we’re back” energy that tends to show up right after the holidays. And if you’re not feeling that yet, I want you to know you’re not alone. This time of year can […]

Prepping Your Books for Tax Season is one of those topics that can make even the most organized, creative business owner want to close their laptop and pretend it’s not January. So before we dive in, I want to say this gently: if you’re coming out of the holidays feeling behind, overstimulated, or like you […]

2026 website trends are everywhere right now, and if you’re a wedding or event pro coming back online after the holiday rush, it’s easy to feel like you should be doing all the things immediately. Happy New Year, by the way. I truly hope you had a restful, peaceful holiday season, and I hope you’re […]

If you’ve ever wondered what Marketing for DJs looks like when it’s built for longevity (not just a quick spike of inquiries), this episode is your reminder that the “secret sauce” usually isn’t a secret at all, it’s relationships, consistency, and a brand experience that makes people feel taken care of from the very first […]

Branding photography ideas and tips are one of my favorite things to talk about with creative business owners, especially wedding pros who are constantly marketing a very visual, very emotional service. Brand photos touch everything: your website, your Instagram grid, Reels covers, sales pages, pricing guides, email newsletters, podcast promos, and even the little things […]

SEO for wedding pros is one of the most powerful tools you have to get found by dream couples, whether they’re searching on Google, Bing, or newer AI platforms like ChatGPT. If you’ve ever felt confused, overwhelmed, or unsure where to start, this episode breaks everything down into simple, actionable steps. 🎧 Listen to this […]

In this episode of Engage Your Brand®, I sit down with Whitney and Daniela of Wedding Industry Ads to unpack paid advertising for wedding professionals. What channels to use, how to set budgets, what to put on your landing pages, and why a simple nurture flow can double the impact of your ad spend. 🎧 […]

If you’ve been running your wedding business for a while, you’ve probably noticed something: no matter how polished your portfolio looks or how many Instagram reels you post, the strongest, most sustainable source of growth almost always comes from people. That’s the power of building community in the wedding industry, it’s the thread that connects […]

When it comes to choosing your website platform, it’s easy to get stuck in comparison mode. Showit vs Wix for wedding business is one of the most common debates I hear from planners, photographers, and other creatives — especially from those who want a site that’s beautiful, flexible, and simple to update without code. Both […]

SEO for wedding pros doesn’t have to feel confusing or overly technical, it just needs a clear plan that matches how your dream clients actually search. In this episode of Engage Your Brand®, I sat down with my friend and SEO expert Sara Dunn of Sara Does SEO, to unpack how wedding professionals can boost […]

When it comes to creating a wedding pro brand, one of the most defining decisions you’ll make is choosing your name. In Episode 32 of Engage Your Brand®, I had the joy of sitting down with Katie Sautter of KS Otter Events. Katie is not only a past client but also a friend I’ve gotten […]

Every business owner has a few rebrand stories, some inspiring, some hilarious, and others that make your stomach drop. Since Halloween season is here, it only feels right to talk about the ones that send shivers down our creative spines: the spooky rebrand stories that every business owner wants to avoid. Because let’s be honest, […]

If you’ve ever wondered how to make your clients feel truly seen and appreciated, holiday gifting is one of the most powerful ways to do it. In this episode of Engage Your Brand®, I sat down with my friend Whitney Zimmerman, founder of Wild Hive Studio, to talk all things client gifts, brand experience, and […]

Engagement season is almost here, and if you’re feeling that cozy, electric mix of fall energy and holiday magic, you’re not alone. This time of year is wonderful for couples, but it’s also a pivotal window for your business. I’m recording this in early October, and it’s the moment to decide what gets tightened, refreshed, […]

You’ve probably noticed a big shift in the past few years: when it comes to marketing, video is everywhere—and tools like FlexClip are making it easier than ever for wedding vendors to keep up. Engaged couples are using Instagram Reels and TikTok to search for vendors, and when they land on your website, they expect […]

If you’ve ever wondered how to get your work published as a wedding pro, you’re not alone. Many creatives see features in major publications or blogs as mysterious milestones, achievements that only “big names” or luxury brands with huge PR budgets reach. But the truth? You can learn this skill. Getting published takes strategy, not […]

Taylor Swift has officially entered her next era and whether you’re a die-hard Swiftie or can’t stand to hear Cruel Summer one more time, there’s no denying her influence. From her record-breaking tours to her engagement announcement, her presence shapes not only pop culture but the industries connected to it including weddings. In this episode, […]

When you work in the wedding industry, your brand is your first impression and a true reflection of what couples can expect from your client experience. Couples (especially Gen Z and millennials!) are looking for someone who they can trust with one of the most meaningful days of their lives. They’re not just buying a […]